Organic Label Be Reasons Excess Consumption

The label "organic" on food apparently can make a person eat more. This caused a lot of people think organic means containing fewer calories, so no problem if eating more servings.

Previous studies also showed food labels often cause misperceptions. For example, the label "low fat" is considered to have fewer calories. While foods labeled "low cholesterol" means a lot of people believed to contain less fat.

Foods that are labeled organic by the most people are used as health insurance. "Organic food is considered healthy foods low in calories, when in fact not so," said Johanthan P. Schuldt, researchers from the University of Michigan, USA.

Because it is considered low in calories, as a result many people eat more than they should. The perception that organic food is identical to the exchange of health also makes people healthy habits, like exercise to reduce weight, with organic food.

Increase in public awareness of health make organic food became popular. Sales of organic food in the U.S. showed a rapid increase in the last two decades, up from 1 billion U.S. dollars in 1990 to 25 billion U.S. dollars in the year 2009.